Project Description

Front Elevation at Hilliard Bruce Winery

Window Products Management (WPM) was asked to design and install a series of reflective, motorized roller shades at the 11,750 square foot Hilliard Bruce Winery in Lompoc, California.  The specially designed shades provided even more efficiency and comfort to a unique Central California architectural landmark that represents Santa Barbara County’s first LEED Certified winery.  From any location within the winery, a two story glass window wall allows an unobstructed view of the Purisima Hills and vineyards in the surrounding area.  “We craved natural light and a sense of the connection with our land,” says John Hilliard, owner.  In order to capture the breathtaking views, it was also necessary to expose the front glass elevation to direct and incident solar rays during the summer months. This created a glare and heat gain challenge that John Hilliard asked his builder, Steve Rarig, and WPM to resolve.

The facility consumes 41 percent less energy compared to similar wineries and uses photovoltaics, balanced daylighting, solar tubes, subterranean construction, night venting, and gravity-fed wine processing among other sustainable techniques to achieve the savings. The special reflective material selected by WPM and Mr. Hilliard were a natural addition to his well thought out and sustainably designed building.  

The quality of natural light that enters the building through the spectacular clear glass window is not diminished by the solar shade material because it does not alter the color of the light like films or tinted glass might do. When the material is deployed during direct solar conditions, it simply redirects the solar spectrum back out through the glass without changing the color of the natural sunlight.  When the sun is not shining directly on the glass, the motorized shades can be raised to allow unobstructed diffuse sunlight to enter the facility.  The combination of insulated, low-emissivity clear glass working in conjunction with the automated, reflective solar material provides exceptional fenestration for this very special LEED building.  If the Hilliard Bruce winery team gives this much thought to their facility, imagine how dedicated they are to making great wine!

To learn more about Hilliard Bruce Winery and their highly rated wines go to www.hilliardbruce.com

The facility consumes 41% less energy compared to similar wineries and uses photovoltaics, balanced daylighting, solar tubes, subterranean construction, night venting, gravity fed wine processing among other sustainable techniques to achieve the savings. The special reflective material selected by WPM and Mr. Hilliard were a natural addition to his well thought out and sustainably designed building.  The quality of natural light that enters the building through the spectacular clear glass window is not diminished by the shade material because it does not alter the color of the light like films or tinted glass might do. When the material is deployed during direct solar conditions, it simply redirects the solar spectrum back out through the glass without changing the color of the natural sunlight.  When the sun is not shining directly on the glass, the motorized shades can be raised to allow unobstructed diffuse sunlight to enter the facility.  The combination of insulated low emissivity clear glass, working in orchestra with the new automated reflective solar material, provides exceptional fenestration for this very special LEED building.  If the Hilliard Bruce Team gives this much thought to their facility, imagine how dedicated they are to making great wine!

To learn more about Hilliard Bruce Winery and there highly rated wines go to: www.hilliardbruce.com

All 16 Shades Lowered with the Lift Equipment
in The Foreground – Note The Custom
LED Lights That Change Colors

Motorized Shades Covering the
Upper Window Wall at Hilliard Bruce Winery

Project Fenestration Characteristics

  • Excellent thermal control through reduced conducted heat loss & heat gain
  • Dynamic daylighting and solar control through reflective solar material
  • Improved comfort through glare control
  • Improved comfort through reduced hot spots at window wal

Products Featured

  • Phifer Performance Plus
  • Somfy Systems